Zalando — Chloe's Favourites videos
Art direction + set design
'Chloe's Favourites' is a fashion vlog created by Zalando that features monthly favourites, trends, key pieces and style advice curated by their YouTuber Chloe. My main focus was to create a stronger and more fashionable brand identity for Chloe´s Favourites. This was achieved by defining the overall aesthetic of the video series and recreating a new set.